The seasoning industry has maintained an annual growth rate of over 10% for seven consecutive years, and the overall operating revenue of the industry has grown from RMB 38.03 billion in 2003 to around RMB 100 billion in 2008 in just five years, with an average annual growth rate of 20.72%.

The sales of chicken essence and chicken powder in China have grown rapidly over the years

In recent years, compound seasonings represented by chicken essence and chicken powder have gradually entered modern dietary life. As technology intensive innovative products, chicken essence and chicken powder have become representatives of China's transformation from traditional seasonings to modern seasonings. Based on the gradual recognition of chicken essence and chicken powder in the market, their sales surged from 82000 tons in 2005 to 148000 tons in 2008, with an annual growth rate of 21.75% for compound seasonings. In the next 5 to 10 years, it is expected that the annual sales volume of chicken essence and chicken powder products in China may reach 500000 to 600000 tons, and the growth rate of composite seasonings will reach 25%.

As essential items for daily consumption, chicken essence, chicken powder, and chicken juice products highlight the characteristics of "small products, big market". Their market demand mainly comes from the catering industry, household consumption sector, and food manufacturing industry.